The Keepers Holdings, Inc. (KEEPR) is a publicly-listed holding company that controls three major players in the Philippines’ imported spirits, wine, and related specialty beverage distribution businesses: Montosco, Inc. (“Montosco”), Meritus Prime Distributions, Inc. (“Meritus”), and Premier Wine & Spirits Inc (“Premier”). The Company is the leading distributor of imported spirits in the Philippines, with a market share of 74.0% based on volume and 66.9% based on retail sales value in 2020.
The Keepers Holdings, Inc. was incorporated on November 5, 1963 as Mariwasa Manufacturing, Inc. and listed on the Philippine Stock Exchange on September 3, 1991. The company underwent name changes from Mariwasa Siam Holdings, Inc. to Da Vinci Capital Holdings, Inc., transforming its primary purpose from manufacturing to an investment holding company. On March 29, 2021, the Board of Directors approved the issuance of 11,250,000,000 common shares to Cosco Capital, Inc. in exchange for 100% of the outstanding shares of Montosco, Meritus, and Premier, making KEEPR legally and beneficially the 100% owner of these subsidiaries. On November 19, 2021, the Company’s Follow-On Public Offering debuted on the Philippine Stock Exchange at P1.50 per share.
Montosco’s portfolio includes Alfonso, the leading imported brandy, while Meritus carries globally renowned brands such as Glenfiddich, the number one imported malt Scotch whisky, Jim Beam, Maker’s Mark, and Roku craft gin, and Premier handles Jose Cuervo, the number one imported tequila in the Philippines, along with Jägermeister and Jinro soju. Through its 30% equity interest in Pernod Ricards Philippines, Inc., Premier distributes a vast portfolio of Pernod Ricard brands that include Chivas Regal whisky, Martell cognac, Absolut vodka, and Jameson Irish whiskey. The collection of brands under The Keepers’ distribution network is arguably the most extensive in the Philippines.
In September 2022, Keepers acquired 50% equity of Bodegas William and Humbert (BWH), a venerable and family-owned producer of spirits and wines based in Jerez Spain. As of December 31, 2022, KEEPR has four fully owned subsidiaries namely, Montosco Inc., Meritus Prime Distributors Inc., Premier Wines and Spirits Inc., and Fertuna Distributions Inc.