Universal Robina Corporation (URC) is one of the largest branded consumer food and beverage product companies in the Philippines. The company has a significant, and growing presence in the ASEAN. URC, the first “Philippine multinational”, is the leading branded snackfood and beverage company in the Philippines, which enjoys a loyal and consistent following from its many delighted customers.

URC has consistently grown due to its constant innovations, strong distribution capabilities, and effective marketing campaigns. The company’s constant efforts caused URC to have market leadership in salty snacks, candies, chocolates, canned beans, and ready-to-drink tea while maintaining strong positions in coffee, biscuits and noodles.

Universal Robina Corporation traces its beginnings in 1954 when Mr. John Gokongwei, Jr. decided to construct a corn milling plant to produce glucose and cornstarch, naming it Universal Corn Products (UCP), the first linchpin of the company that became the URC we know today. Blend 45, the first locally-manufactured coffee blend dubbed as the “Pinoy coffee”, became the largest-selling coffee brand in the market, beating Café Puro and Nescafé. It pioneered the salty snacks industry through Chiz Curls, Chippy, and Potato Chips, under the Jack ‘n Jill brand.

All the different companies are now organized under the Universal Robina Corporation umbrella, divided into three focused groups: the Branded Consumer Food Group, comprised of BCFG Domestic (including packaging) and International; the Agro-Industrial Group, comprised of Universal Corn Products, Robina Farms, and Robichem; and the Commodities Group, for sugar and flour divisions. URC is based in Quezon City and as of 2018 has 19 production sites in the Philippines, with production sites also in China, Myanmar, Thailand, Vietnam and Malaysia, and maintains an exclusive distributor presence in Laos and Cambodia, as well as sales offices in Hong Kong and Singapore.