Jollibee Foods Corporation (JFC) is a Philippine multinational company headquartered in Pasig, Metro Manila, Philippines. In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao, Quezon City which is credited as the first Jollibee outlet. The Magnolia outlets operated by the Tan Caktiong clan began offering hot meals and sandwiches upon request from the customers which the family found out to be more popular than the franchise’s ice cream. The Jollibee Foods Corporation was incorporated in January 1978.

It was able to withstand the entry of McDonald’s in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company. On July 13, 1993, JFC was listed at the Philippine Stock Exchange. With the success of its flagship brand, JFC acquired some of its competitors in the fast food business in the Philippines and abroad such as Chowking, Greenwich, Red Ribbon, and Mang Inasal.

As of September 2025, Jollibee Group’s total store network has reached 10,304 stores composed of 3,445 branches in the Philippines and 6,859 locations worldwide bringing in a net income of P8.65 billion for the first 9 months of 2025. As of January 2024, there were over 1,668 Jollibee fast-food branches across 17 countries, with restaurants in Southeast Asia, East Asia (Hong Kong and Macau), the Middle East, North America, and Europe (including Spain, Italy, and the United Kingdom).

Among the establishment’s best sellers are the Yumburger, the house hamburger first introduced during their early days of operation; the Chickenjoy, a fried chicken meal, introduced in the 1980s, with regular and spicy versions; and Jolly Spaghetti, a sweet Filipino spaghetti that includes a beef sauce with pieces of hot dog and ham. At its international locations, Jollibee also offers localized products, such as chili chicken in Vietnam and nasi lemak in Brunei.