Jollibee Foods Corporation (PSE: JFC), the popular fast-food chain known for its Chickenjoy and sweet-style spaghetti, announced on August 10, 2026, that it has signed a major deal to open 16 new restaurants in British Columbia, Canada over the next five years.
What Does This Mean in Simple Terms?
Imagine you have a successful lemonade stand and want to open more locations, but you don’t want to spend all your money building and running each one yourself. Instead, you let other people open the stands using your recipe and name, and they pay you for the privilege. This is called franchising, and it’s exactly what Jollibee is doing in Canada.
The Big News
According to the company’s disclosure, Jollibee signed this agreement in July 2026 with someone who already has experience running multiple food restaurants. This partner will open 16 Jollibee stores in British Columbia over the next five years.
Jollibee already has 4 stores that it owns and runs directly in British Columbia, but now it’s letting a franchise partner expand the brand even more in that area.
How Many Stores Will Jollibee Have in Canada?
Let’s break down the numbers:
- Currently operating: 28 restaurants that Jollibee runs itself
- New franchise commitments: 26 restaurants that partners have agreed to open (16 in British Columbia + 10 in Edmonton from a deal signed in June 2026)
- Total expected: 54 Jollibee restaurants across Canada in five years
This means Jollibee’s presence in Canada will almost double from where it is now.
Why Is Jollibee Doing This?
The company is using what it calls a “capital-light” strategy. This means instead of spending lots of their own money to build new stores, they’re partnering with experienced restaurant operators who will invest their own money. Jollibee gets to grow faster without spending as much, while still earning money from the franchise fees and royalties.
Richard Shin, who serves as both Chief Financial Officer and International Chief Executive Officer of Jollibee Group, explained that Canada is an attractive market for Jollibee because customers like the brand, and experienced franchise operators are interested in partnering with them.
About Jollibee Foods Corporation
Jollibee Foods Corporation is one of the Philippines’ largest and most successful companies. The company manages 20 different restaurant brands with over 10,700 stores across 33 countries worldwide. Besides Jollibee, the group owns or has stakes in other brands like Chowking, Greenwich, Red Ribbon, Mang Inasal, The Coffee Bean and Tea Leaf, Compose Coffee, and many others.
The company trades on the Philippine Stock Exchange under the ticker symbol JFC. According to the disclosure, JFC has 1,120,700,644 common shares outstanding.
Jollibee has received numerous awards and recognition, including being named the Philippines’ Most Admired Company and appearing on Forbes’ World’s Best Employers list.
What’s Next?
The company states it continues to talk with other potential franchise partners across different provinces in Canada, suggesting that even more expansion announcements could come in the future.
Source Note:This article is based on the company’s official press release and disclosures filed with the Philippine Stock Exchange’s Electronic Disclosure Generation Technology (PSE EDGE) system. For the complete and official version of the announcement, readers may visit the PSE EDGE website and search for the company’s filing directly.
