Cebu Landmasters, Inc. (CLI), one of the biggest real estate developers in the Visayas and Mindanao regions, just achieved its best sales year ever. The company reported a record ₱24.6 billion in residential reservation sales for 2025, which is 45% higher than the ₱16.9 billion they made the previous year.

To put it simply, reservation sales are like when people say “I want to buy this house or condo” and put down money to reserve it – even if the building isn’t finished yet. Think of it like pre-ordering a toy before it comes out in stores.

What Are Reservation Sales vs. Actual Revenue?

It’s important to understand that reservation sales and actual revenue are different things. While CLI recorded ₱24.6 billion in reservation sales (people saying they want to buy), their actual consolidated revenues for the year were ₱18.5 billion. This is because companies can only count money as “revenue” when certain conditions are met, like when construction reaches certain milestones or when buildings are completed.

According to the company’s disclosure, their net income (the profit after all expenses) stayed steady compared to the previous year at ₱4.03 billion. The company explained that these numbers were affected by the timing of when projects were completed and when they could officially recognize the revenue.

Real Estate Sales Drive the Business

When you remove lot sales from the equation, CLI’s real estate sales and related finance income reached ₱17.3 billion – that’s 10% higher than the ₱15.8 billion from the year before. This shows that the core business of building and selling homes and condos is growing steadily.

Jose Franco Soberano, the company’s Senior Executive Vice President and Chief Operating Officer, explained: “Our record sales reflect a clear focus on building where demand is real and delivering on our commitments. Even through periods of volatility, we continue to deliver as planned and build developments that meet market needs.”

More Than 4,500 New Homes Launched

During 2025, CLI launched more than 4,500 residential units (apartments, condos, and houses) worth about ₱31.3 billion combined. These projects were spread across different cities including Cebu, Cagayan de Oro, Palawan, and General Santos.

Two projects stood out for their strong performance:

• One Manresa Place in Cagayan de Oro generated ₱4 billion in sales within just two days of launching, and reached ₱5 billion in two weeks
• Casa Mira Homes GenSan, the company’s first solar-integrated affordable housing project, recorded ₱4.3 billion in sales with 85% of units (1,034 out of 1,218 homes) sold within three days

Overall, the company achieved a 91% sell-out rate across all their completed, ongoing, and newly launched developments. This means that out of every 100 units they built or announced, 91 were already reserved by buyers.

Making Money Beyond Selling Homes

CLI isn’t just selling houses and condos – they’re also making money from other sources like hotels, rental spaces, and management services. These are called “recurring income streams” because the money keeps coming in regularly, like a subscription.

Revenue from these sources jumped 57% to ₱735 million from ₱467 million the year before. Here’s how it breaks down:

• Hotels: Revenue grew 79% to ₱431 million, helped by more guests staying in their hotels and adding more rooms (from 640 to 797 rooms)
• Leasing: Revenue increased 40% to ₱227 million as they added more rental space (from 41,000 to 71,000 square meters of leasable area)
• Management fees: Also grew 21% year-on-year

Expanding to Luzon for the First Time

For most of its history, CLI focused on building in Visayas and Mindanao (the middle and southern parts of the Philippines). But in a major expansion move, the company recently secured a 70-hectare property in Dasmariñas, Cavite – marking its first big entry into Luzon, the main island where Manila is located.

To understand how big 70 hectares is, imagine about 100 football fields put together. The company plans to build a township (a mini-city with homes, shops, and amenities) on this land.

CLI Chairman and CEO Jose Soberano III stated: “As we deepen our presence in VisMin and enter Luzon, we remain guided by our mission to deliver masterful real estate experiences that uplift lives, and our vision of becoming the country’s most trusted developer.”

About Cebu Landmasters

Founded in 2003, CLI now has 132 projects across 18 cities in Visayas and Mindanao. These projects include residential buildings, office spaces, hotels, co-living spaces, co-working areas, mixed-use developments, and townships.

The company also recently declared a cash dividend of ₱0.18 per share, which means people who own CLI stock will receive money for each share they own.

Note: This article is based on a press release from Cebu Landmasters, Inc. Forward-looking statements mentioned are subject to risks and uncertainties, and actual results may differ from expectations.

This article is based on the company’s official press release and disclosures filed with the Philippine Stock Exchange’s Electronic Disclosure Generation Technology (PSE EDGE) system. For the complete and official version of the announcement, readers may visit the PSE EDGE website and search for the company’s filing directly.