Cebu Landmasters, Inc. (CLI), the biggest home builder in the Visayas and Mindanao regions, has announced plans to launch more than 11 new projects worth about ₱25 billion in the next six months, according to their report for the first half of 2026.

What Happened in the First Half of 2026?

Think of CLI like a store that sells houses and apartments. In the first six months of 2026, they earned ₱10.2 billion in total revenues, which stayed almost the same compared to last year (only 1% lower). Their real estate sales were ₱9.7 billion, down by just 2%.

The reason sales didn’t grow much wasn’t because people stopped wanting to buy homes. Instead, it was because CLI was waiting for government approvals called “Licenses to Sell” (LTS) to launch new projects. These approvals got delayed, so they pushed their new project launches to the second half of the year.

How Well Are Their Current Projects Selling?

CLI has a huge inventory of properties – imagine 107 different projects with 45,507 homes and apartments worth ₱176.1 billion in total. The good news is that 95% of these are already sold! This number improved from 92% in the previous quarter, showing that people still want to buy homes from CLI even without new projects being launched.

According to Jose Franco Soberano, CLI’s President and CEO, this strong sales performance happened “despite the timing shift in new launches,” showing that “underlying residential demand remained healthy.”

Understanding CLI’s Money Management

CLI kept their costs under control. Their “cost of sales” (the money they spend to build the properties) stayed flat compared to last year. This helped them maintain a 50% gross profit margin – meaning for every ₱100 they earn, they keep ₱50 as profit before other expenses.

The company reported a consolidated net income of ₱2 billion. This is lower than last year, but that’s partly because in 2025, they made an extra ₱0.4 billion from selling an investment property – like selling an extra asset they owned. Without that one-time sale, their core business performance remained stable.

Customer payment behavior stayed healthy too. Only 2.91% of customers were late on payments (delinquency), and only 3.54% cancelled their purchases. These low numbers show that most buyers are families buying homes to live in, not speculators.

Growing Businesses Beyond Home Sales

CLI doesn’t just build and sell homes anymore. They’re also earning “recurring income” – money that comes in regularly, like monthly rent. They do this through two businesses:

Hotels: Their hotel business earned ₱231 million in the first half of 2026, up 15% from last year. This growth came from more rooms being rented out and from opening a new hotel called Radisson RED Cebu Mandaue earlier this year.

Leasing (Renting Out Spaces): This business grew even faster, earning ₱162 million – up 49% from last year! The big jump came from newly opened commercial properties, including The Paragon Davao Lifestyle Mall, where businesses rent space for their stores.

These recurring income businesses are important because they provide steady monthly income, unlike home sales which only earn money when construction milestones are reached.

What’s Coming in the Second Half of 2026?

CLI is preparing to launch more than 11 new projects with over 5,600 housing units worth an estimated ₱25 billion over the next six months. These projects will be in several cities including Cebu, Mactan, Ormoc, Butuan, Davao, and Panglao.

Importantly, CLI will be entering Luzon for the first time with a planned project in Pasig City. Until now, CLI has focused mainly on the Visayas and Mindanao regions, so this marks a big expansion into the Metro Manila area.

“As approvals come through and fresh inventory returns to the market, we are well positioned to carry this strong underlying demand into our next phase of growth,” Soberano explained.

About the Company

Cebu Landmasters, Inc. is a publicly listed real estate company that builds homes, commercial buildings, hotels, and mixed-use projects mainly in the Visayas and Mindanao regions. They are ranked as the No. 1 residential developer in these areas according to a Colliers Real Estate Market Study covering the second half of 2024 to the first half of 2025.

As of June 30, 2026, CLI had total assets of ₱141.6 billion, up 6% from ₱134.2 billion at the end of 2025. Their net debt-to-equity ratio was 1.72x, slightly higher from 1.66x at year-end 2025, as the company invested money ahead of their upcoming project launches.

In June 2026, the company appointed Franco Soberano as President and CEO, with founder Jose Soberano III moving to the position of Executive Chairman, marking a new generation of leadership for the company.

This article is based on the company’s official press release and disclosures filed with the Philippine Stock Exchange’s Electronic Disclosure Generation Technology (PSE EDGE) system. For the complete and official version of the announcement, readers may visit the PSE EDGE website and search for the company’s filing directly.