Jollibee Foods Corporation (trading as JFC on the Philippine Stock Exchange) announced on April 16, 2026, that one of its coffee shop businesses, Highlands Coffee, is doing really well. The company reported that Highlands Coffee made a lot more money in 2025 compared to 2024, and its stores continue to make good profits.
What Happened With Highlands Coffee?
According to the official filing submitted by Jollibee Foods Corporation to the Securities and Exchange Commission, here are the important things to know:
- Sales went up by a lot: In the full year of 2025, Highlands Coffee’s revenue (the money they made from selling coffee and other items) grew at what the company calls a “high double-digit rate” compared to 2024. This means it grew somewhere between 20% to 99% faster.
- Stores are still doing well in 2026: In the first three months of 2026 (January to March), the same stores that were open a year ago saw their sales grow by a “high single-digit” percentage compared to the same time last year. This means sales at existing stores grew somewhere between 5% to 9%.
- Stores are making good money: The company says Highlands Coffee has “best-in-class store-level profitability,” which means each store is really good at making profit compared to other similar coffee shops.
What Is Highlands Coffee?
Highlands Coffee is a popular coffee shop chain in Vietnam. It’s known for serving Vietnamese-style coffee and operating as a café where people can sit and enjoy their drinks. Jollibee Group owns 51% of SuperFoods Group, which operates Highlands Coffee (along with a bubble tea brand called Milksha).
Most of the Highlands Coffee stores are owned directly by the company, not by franchisees. This means Jollibee has more control over how the stores operate and can make sure they all maintain the same quality and standards.
Why Is This Important for Jollibee?
Highlands Coffee is part of Jollibee’s “Coffee & Tea” business category. Jollibee Foods Corporation isn’t just about the Jollibee fast-food restaurants you might know. The company owns many different restaurant and café brands around the world.
This good performance from Highlands Coffee shows that Jollibee’s strategy of owning different types of food and drink businesses is working well. Coffee shops are a growing business, especially in Asia, and Highlands Coffee helps Jollibee reach customers who want coffee and café experiences, not just burgers and fried chicken.
How Are They Selling Coffee?
The company shared that Highlands Coffee sells through different channels:
- Physical stores: Where customers walk in to buy coffee
- Delivery apps: Most of their digital sales (online orders) come through third-party delivery services like food delivery apps
- Their own app: Highlands Coffee has its own mobile app, which is becoming a bigger part of their online sales
What the Leaders Are Saying
David Thai, who founded Highlands Coffee and is its CEO, said the strong performance proves that their business model works well. He mentioned they’re focused on keeping the quality consistent across all stores while investing in new products, better operations, and digital technology to keep growing.
Richard Shin, who leads Jollibee Group’s international businesses, said Highlands Coffee makes their Coffee & Tea business stronger and helps them grow in this popular category. He emphasized that they’re doing this while being careful about how they spend their money.
About Jollibee Foods Corporation
Jollibee Foods Corporation is one of the fastest-growing restaurant companies in the world. The company operates more than 10,000 stores and cafés across 33 countries. Besides the famous Jollibee brand, the company owns or has stakes in 19 different restaurant and café brands, including Chowking, Greenwich, Red Ribbon, Mang Inasal, The Coffee Bean and Tea Leaf, Compose Coffee, and many others.
The company is publicly listed on the Philippine Stock Exchange with the stock symbol JFC. According to the filing, Jollibee has 1,120,694,644 common shares outstanding.
This information comes from an official disclosure filed by Jollibee Foods Corporation with the Philippine Securities and Exchange Commission on April 16, 2026.
Source Note:This article is based on the company’s official press release and disclosures filed with the Philippine Stock Exchange’s Electronic Disclosure Generation Technology (PSE EDGE) system. For the complete and official version of the announcement, readers may visit the PSE EDGE website and search for the company’s filing directly.
